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The emerging category of "green" electronics has captured consumers' attention in the past year. They are beginning to understand the various environmental and health impacts of the plethora of devices they interact with on a daily basis, according to research from the Natural Marketing Institute. Consumers are most anxious that their devices are difficult to recycle, but their concern differs by device, with almost 60 percent of consumers concerned that televisions are difficult to recycle, and only slightly over 40 percent of consumers stating that phones are difficult to recycle, according to the 2008 LOHAS Consumer Trends Database.

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"he Consumer Electronics Association (CEA)® and Earth911 today announced a partnership to make information about electronics recycling easier to access than ever. The largest trade association promoting growth in the consumer electronics industry, CEA will work with Earth911 as the official recycling partner of CEA and the International CES® to bring new e-cycling resources to both mobile and web platforms. "

South Korea's Samsung Electronics has said it will invest $4.3B (£2.6B) as part of an initiative to develop new energy-efficient products and halve carbon emissions from its factories by 2013. The consumer electronics giant today unveiled its Eco-Management 2013 plan, under which it will spend $2.5B on improving the energy efficiency of its products -- including TVs, refrigerators and air conditioning systems -- with a goal of delivering the highest levels of efficiency in the consumer electronics industry. Under the plan, standby power consumption on many products will also be halved from 1W to just half a watt, while the company has said it will work to identify new recyclable and organic materials that could be used in the manufacture of consumer products such as laptops and mobile phones. Meanwhile, $1.8B will be invested in halving greenhouse gas emissions from Samsung manufacturing plants. Article by Yvonne Chan, Greener Computing, 7/20/09.

Gazelle, the online consumer electronics "reCommerce" service, reported it has partnered with Costco to set up the wholesale club's electronics trade-in and recycle program. The Gazelle Electronics Trade-In and Recycle Program involves three simple steps: 1.Visit costco.gazelle.com to determine the value of the electronic device; 2.Ship the item(s) to Gazelle for free; and 3.Receive a Costco Cash Card for the value of the item(s). The program will accept consumer electronics in a growing number of nearly 20 categories including digital cameras, laptops, MP3 players, cell phones and more.

Industry groups filed a lawsuit on Friday to block New York City's new electronics recycling law from taking effect next Friday. The law, passed in March 2008 by the City Council and finalized in regulations that the Department of Sanitation issued in April, requires manufacturers to take back their electronics, and provide pick-up service for items weighing 15 pounds or more. Starting in 2010, consumers will face a $100 fine for throwing old computers, televisions and other gadgets into the trash. Manufacturers who fail to recycle merchandise returned to them could be fined for each violation. The lawsuit, which was jointly filed by the Consumer Electronics Association and the Information Technology Industry Council in United States District Court in Manhattan, challenges numerous aspects of the law and regulations. The suit argues, among other things, that the law would improperly affect products made before the law took effect, that the pick-up requirement would be overly burdensome, and that the law would force companies to collect products that they may not have made. The suit also raises constitutional issues, asserting that the City Council's action amounts to an illegal effort to regulate interstate commerce.

Consumer Electronics Association (CEA) web site that helps consumers locate electronics recyclers in their area (search by address or ZIP code). Also provides tips for reducing e-waste production and energy consumption, including an "Energy Consumption Calculator" that estimates electricity used by electronic devices and the associated cost by minute, day, month and year. Information on corporate recycling programs, electronics recycling FAQs, resources for electronics reuse, and environmentally preferable purchasing tips are also provided. A form is available for electronics recyclers to submit their company information for inclusion in the recycler database.

Wall Street Journal article by Ryan Knutson, 7/2/09. Small electronics makers are struggling with -- and fighting against -- new state laws mandating they pay for electronic recycling programs for consumers. Five companies, including ViewSonic Corp., CTX Technology Inc. and ToteVision Inc., are threatening litigation against Washington state's new electronic waste law, which requires manufacturers to fund recycling and collection services for old TVs, personal computers and monitors. The companies argue the law, which took effect this year, charges them too much and improperly includes out-of-state businesses. Meanwhile, the Consumer Electronics Association, a trade group representing 2,000 electronics companies, is negotiating with the New York City officials to change a city ordinance that would require electronics companies to pick up old gadgets door-to-door. The CEA says the ordinance, scheduled to take effect July 31, would cost the industry $200 million annually.

The Electronics TakeBack Coalition (ETBC) promotes green design and responsible recycling in the electronics industry. Its goal is to protect the health and well being of electronics users, workers, and the communities where electronics are produced and discarded by requiring consumer electronics manufacturers and brand owners to take full responsibility for the life cycle of their products, through effective public policy requirements or enforceable agreements. ETBC plans to accomplish this goal by establishing extended producer responsibility (EPR) as the policy tool to promote sustainable production and consumption of consumer electronics (all products with a circuit board). The Campaign will focus first on establishing EPR for personal computers.

Living in an age of disposability has led many durable goods manufacturers to explore ways of reducing the environmental footprint their products leave during their manufacturing process and throughout their lifecycle. The sheer volume of mobile phones produced annually and the propensity of users to chase mobile technology trends leads to an average replacement cycle of between 12 and 18 months, bringing special attention to the greening efforts of mobile device manufacturers. As consumer awareness and environmental legislation continue to evolve, handset vendors are developing their corporate responsibility initiatives to develop new business practices aimed at improving the compliance and environmental sustainability of their handsets. The European commission and industry-led initiatives have made great progress in developing a set of requirements and goals for developing sustainable business practices across the entire life cycle of handset production, distribution, use and disposal. This study identifies and explores key global handset initiatives and the handsets that are coming to market as a result of vendors' efforts to minimize their environmental impact. It also offers an analysis of US consumer interest, awareness and preferences of green handset vendor initiatives. Available for purchase from ABI Research at this URL.

iGo, a leading provider of portable power management, has made a pledge to support and maintain the iGo Recycles program in conjunction with the Environmental Protection Agency's Plug-in to eCycling. The program is a voluntary partnership between the EPA and electronics manufacturers to offer household consumers more opportunities to donate or recycle their used electronics.

While electronics waste or e-waste recycling partnerships are providing significant environmental benefits by keeping waste out of landfills, they are also giving manufacturers and retailers an environmental marketing edge by providing their customers with a needed service, together with financial incentives, whether its through gift cards or charitable donations. Here are a few of the most recent partnerships aimed at providing responsible recycling programs for consumers and businesses. Environmental Leader, 7/23/09.

"According to the Consumer Electronics Association, digital television sales are up over 30 percent compared to this time last year.TV sales are getting a big boost from the mandatory switch to digital TV signals.And while an estimated 76,000 households in Chicago still aren't prepared for the change, come tomorrow, TV's going digital anyway. So what happens to all those old TVs being kicked to the curb? Melville Nickerson is a staff attorney with the Environmental Law and Policy Center explains what to do with them." Chicago Public Radio, Eight Forty-Eight, 6/11/09. Podcast.