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The fires in Australia are still raging. Parts of the Western U.S. are experiencing the worst droughts on record. It seems Fortune magazine summed it up correctly in a May 2000 article that called water a "precious commodity" in the 21st century. Consider this: less than three percent of the world's water is fresh. Unfortunately, beyond the challenges of a changing climate, three other factors have decreased that small amount of fresh water: pollution, habit degradation, and wetlands destruction. For both humans and their surrounding natural landscape, water conservation is critical.