Surviving Social Media

So a friend (in the PR field) recently asked me about how they might put together a social media strategy for a client they were working with that's launching an interesting, and controversial, iphone app. And so I figured, what better way to share my thoughts on how to approach this side of marketing than here, and through the medium of starting with WordPress - as really, WordPress is at the very bottom of your pyramid… but can be linked all the way up.

Interview with Sherrie Madia, Author of The Social Media Survival Guide

Everything You Need to Know to Grow Your Business Exponentially with Social Media. The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.

Certified Commercial Investment Members s share their strategies for managing an online presence...