Gartner Says Majority of Consumers Rely on Social Networks to Guide Purchase Decisions - 0 views
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Social networks have become a critical, but underutilized, aspect of the marketing process, according to Gartner, Inc. Gartner analysts have examined the way social networks shape consumer buying behavior.
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Gartner believes that it is essential for device vendors, application developers/publishers and communications service providers to understand how the different roles react to marketing information. For example, Self-Sufficients are not particularly swayed by the usual sources of marketing information, nor do Mavens typically act on the information that is their stock in trade. However, Salesmen, Seek
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and Connectors tend to act on marketing messages and are receptive to them.
