Why is the registration rate low despite having many visits? Why do users usually just view a product and then suddenly exit the app? Why don't users use the new features I just developed? And why is the Cart Abandonment Rate so high?
Have you ever faced a series of "Why" questions like this? Such questions arise when the results of a website or application do not meet expectations, even after it has been launched. One of the core reasons is often due to imperfect designs.
The Design Audit process was created to identify those gaps and provide improvement solutions, helping to optimize the user experience and improve the product's performance.
So, what is a Design Audit? Why do businesses need to perform a Design Audit? How to do a design audit? Let's explore the answers to the questions above in the following article.
Have you ever faced a series of "Why" questions like this? Such questions arise when the results of a website or application do not meet expectations, even after it has been launched. One of the core reasons is often due to imperfect designs.
The Design Audit process was created to identify those gaps and provide improvement solutions, helping to optimize the user experience and improve the product's performance.
So, what is a Design Audit? Why do businesses need to perform a Design Audit? How to do a design audit? Let's explore the answers to the questions above in the following article.
Link: https://lollypop.design/blog/2024/july/what-is-a-design-audit-how-to-conduct-an-effective-audit/