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Every passing year witnesses digital trends being transformed. Marketers are always aware of these transformations to adapt themselves with evolving technologies and stay ahead in the competition. This gives them a competitive advantage in generating leads and enhance customer relationships. As 2019 is passing midway, the digital marketing industry is undergoing a dramatic shift. We've come up with 10 latest trends in Digital Marketing that can help you devise better marketing strategies and execute profitable results. 1. Personalized and Unique Content Creation - Content personalization is defined as a digital strategy that relies on visitor data to deliver relevant content based on the target audiences' interests and motivation levels. Your content is optimized based on these three key aspects - quality, relevance, and uniqueness. Crafting content that's never been created before is a primary way to turn heads up and bring maximum engagements to your website. 2. Voice Search Optimization - Voice SEO is the optimization of your queries using voice assistants. According to Comscore, by 2020, 50% of all queries will be voice-based. Searches that give searchers immediate answers to their questions through Amazon's Alexa, Apple Siri, Microsoft Cortana, and Google Assistant. People today prefer saying over typing a query. Marketers focus on long-tail keywords due to searches getting more specific when asking a question. 3. Chatbots - This AI-based technology uses instant messaging to chat with your website visitors offering real-time assistance, dedicated support, and pro-active interactions. 80% of business organizations are planning or are presently using chatbots to engage with end-users to provide responsive answers by accurately recalling buyer history. 4. Live Videos - Live streaming content has always proved to be effective because firstly it is free, takes a short time to produce. Secondly, it engages readers in real-time. Being a real-time con

AWS Control Tower: AWS Control Tower is a service that enables you to enforce and manage governance rules for security, operations, and compliance at scale across all your organisations and accounts in the AWS Cloud. How it works: Setup: Setup the automated AWS control tower to monitor and governance rules of cloud premises. Apply guardrails: The second step is to apply the security promises to your cloud account. Like single-sign in and many more through IAM policies. Get Visibility: Monitor compliances and resources, have a look in every movement of resources and compliances. Why should we use Control tower? Setup basic practices of AWS environments in a few clicks. Standardise account provisions. Centralised policy management. Enforce governance and compliance proactively. Enable end user self services. Get continuous visibility of your AWS environment. Setup an AWS landing zone: Landing zone: a pre-configured, secure, scalable, multi-account AWS environment based on the best practice blue-prints. Multi-account management using AWS organisation. Identity and federated access management using AWS SSO. Centralised log archive using AWS cloudtrail and AWS config. Cross account audit using AWS IAM and AWS SSO. End user account provision using service catalog. Centralised monitoring and notifications using AWS cloudwatch and AWS SNS. Steps Involved: 1. Centralised identity and access: AWS SSO provides a default directory for identity. AWS SSO enables federated access management across all accounts in your organisation. Preconfigured groups (eg. AWS control tower administrator. Auditors. AWS service catalog end users). Preconfigured permission sets (e.g admin, read-only, write). Option to integrate with your managed or on-premises Active directory (AD). 2. Establish guardrails Guardrails are preconfigured governance rules for security, compliance and operations. Expressed in simple english to provide abstraction over granular AWS policies.

GitHub is an online hosting service for version control using Git. It is mostly used for computer code and creative writing. It offers all of the Distributed Version Control System DVCs and Source Code Management SCM functionality of Git along with its own features and facilities. In this definition of GitHub, we have come across two major terms, version control and Git. To fully understand how GitHub operates, what its functionalities and most importantly why it is used, you need to have a basic understanding of both Version Control System (VCS) and GIT.

This article is targeted to the users who wish to know the necessity of doing cross-browser automation testing for the web application. This article explains to us How to perform Cross Browser Automated Testing using Protractor? It also helps to improve the quality assurance and testing services of any software using automation testing using Protractor.

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Angular is developed by Google and is one of the widely used JavaScript framework which help developers to build web applications by using HTML as a template language. Angular's data binding and dependency injection eliminate much of the code which you could otherwise have to write manually, that may result into a tedious task. Angular 5 is smaller and faster and is loaded with significant features and great improvements. This update has very useful tools which will make your application faster and fully optimized. Looking to build your next project in Angular 5? Contact us.

This article is focused on new react developers who want to experiment with different data libraries and want to use react as prop driven framework. React itself is a view library and can be greatly enhanced using a prop driven approach to components. React Js is a view library developed by Facebook, specifically used for creating interactive user interfaces for single page applications. React.js basically allows creating reusable UI components. Purpose of using react is to develop fast, scalable and simple components in UI.

Today, the web application development process is not the same as it was a couple of years back. Web apps are developed using various technologies, and one of the common technologies we all might be aware of is 'Technology Stack.' It is often used in modern software development. But what does it actually mean?  Technology stack refers to the amalgamation of programming languages, tools, and frameworks used in software development. If you usually work with a tech stack, you will surely have a favorite one you always pick when developing a web application. If it is the MERN stack, you're also one of those developers who find this technology stack the right choice to win the race in 2022.  According to the HackerRank development skill report, 30% of developers choose Angular.js while 26% stayed with React JS. The report also highlights that 30% of the programmers show interest in learning ReactJS, whereas 35.9% of developers prefer to use ReactJS for development. These stats clearly show that the MERN stack stands slightly above MEAN when it comes to popularity. Not only this, but MERN also stays on top of the chart in terms of ease of understanding. 

Eficaz data warehousing solutions is a centralized data management platform ideal for the banking sector, specifically CBS Temenos transact solutions. Extract, transform and load large volumes of data using high-speed batch processing and data warehousing. More info please visit here: https://www.lera.us/talk-to-us/

We always feel a shortage of our storage system, whether our wives have to give something special in our lunch box or whether we have to upload our application's files on a server. Well, file system problem is solved by AWS Elastic File System (EFS). AWS EFS provides a simple, scalable, elastic file system for Linux based workloads for use with AWS cloud services and on other propositions resources. Amazon Elastic File System (AWS EFS) is built to scale itself on demand to petabytes without disturbing our running application, it automatically growing and shrinking as you add or remove the files, so our application has the storage when they need it. That is something similar to our wives has a separate lunch box for our lunch instead of searching for wasting an hour in the kitchen. AWS EFS is meant to provide massively parallel access to thousands of Amazon EC2 (Elastic Compute Cloud) enabling our applications to achieve high levels of aggregate throughput and IOPS (Input/Output Operation Per Second) with consistently low latencies. It is distributed design avoids the bottlenecks and constraints inherent to traditional file servers. Amazon EFS is a regional service storing data within and across multiple Availability Zones (AZs) for high availability and durability. You can access the file systems across Availability Zone (AZs), regions, and Virtual Private Cloud (VPCs) and share files between thousands of Amazon EC2 instances and on-premises servers via AWS Direct Connect or AWS VPN (Virtual Private Network How to keep my loved one safe and secure? I mean data. Now, on the similar hand, we always wonder the lunch box tightly has given or not. Similarly, our application files are safe or not whether they can be attacked or not. Well, AWS EFS gives you the flexibility that who can access our file system and their content. Amazon VPC and network access control list give you the benefit in which you can provide, share or block the access to our EFS file system.

Hire ROR developers specialized in developing open source web applications, mobile application and software solutions using Ruby on Rails technology by Cryptex Technologies in India. We offer effective ruby on rails (ROR) application development. We designs the best suitable stack for application development selecting correct amalgamation of technologies. Cryptex with its qualified professionals offers a number of services to the clients. Cryptex offers Front End services, database management, project management tools, testing services, hosting and also numerous collaborations are offered. Ruby on rails being the most widely used concept for the website application is used at Cryptex for its development services.

As a startup, it is essential to offer something unique to build your brand. Whether it is leveraging the latest technologies, or creating an attractive design or establishing a unique business model, or using a distinguishing web app idea, it must get maximum attention. However, it is challenging for startups to come up with a unique web app idea that can be developed quickly in a cost-effective and timely manner while generating profit in the long run. Therefore, for US startups, we have listed web app ideas projected to hit big in the coming years. This list is created after analyzing ideas on different parameters such as feasibility, cost, profitability, and, most importantly, whether current web services companies in the USA are equipped to back such ideas?

This article is for users who want to know the Parameterization and Correlation in JMeter with the aim of handling unique/dynamic values at run time. Parameterization is used for fetching the values from the CSV file. It is used, when we want to run a script with a different set of users. QSS Technosoft is a leading provider using a JMeter tool for Quality Assurance and Testing services in India .

Node.js would first hit your head when developing responsive web designs. In today's digital era, businesses demand effective and robust web designs that embrace notable importance, and in such a case, Node.js never disappoints. According to a report, Node.js is the most widely used web development tool in the US, with more than 6.3 million websites. These numbers prove its awesomeness and show its robustness for future use.  The Node.js community has released its latest version of Node v18.0.0 on 19 April 2022. This upgraded technology also provides a number of reasons why they should choose Node.js every time. If we talk about the most highlighted feature of Node.js 18, it includes an upgrade to version 10.1 of the V8 Javascript engine, the addition of a core test runner module, and global fetch enabled by default. Such features make this technology the most efficient pick for creating data-driven and scalable real-time applications and websites.  Node.js has so much to offer and this is why tech giants like Amazon, Netflix, Reddit, eBay, LinkedIn, Tumblr, and PayPal trust the strength of this technology and succeed in delivering the finest experience the audience expects.

BootesNull is the best software development outsourcing company based in India that offers services across the world. Many clients rely on us when hiring dedicated software developers. We have 10+ experienced developers who use the latest technologies. Mail us at info@bootesnull.com or WhatsApp: +91-9815403527 and start the hiring process now.