There are two main approaches to usability testing: Moderate and unmoderated. Each brings its strengths and challenges-and the one you choose can make or break your project's timeline, budget, and insights.
When it comes to moderate usability testing, it brings: ✔️ Immediate Clarifications. ✔️ Deeper User Engagement. ✔️ Non-Verbal Insights.
But Watch Out For These Trade-Offs: ❌ Resource-Intensive. ❌ Limited Reach. ❌ Risk of Bias.
How about unmoderated usability testing? Which is better?
When it comes to moderate usability testing, it brings:
✔️ Immediate Clarifications.
✔️ Deeper User Engagement.
✔️ Non-Verbal Insights.
But Watch Out For These Trade-Offs:
❌ Resource-Intensive.
❌ Limited Reach.
❌ Risk of Bias.
How about unmoderated usability testing? Which is better?