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Citroen DS3 He was once known as the ‘Romford Pele’ for his football skills, but ex-Arsenal star Ray Parlour has traded his boots for a Citroen DS3 for an interactive video. The latest episode of Street Mapper, a series of videos showcasing major cities across Europe, sees Parlour taking a Citroen DS3 supermini around London, where he visits Arsenal’s Emirates Stadium for a stadium tour. The video is the 28th in the Street Mapper series, which has previously showcased Paris, Berlin, Brussels, Rome and Barcelona since the launch of the DS3 supermini early last year. Designed to highlight the stylish small car’s efficiency and driving dynamics designed for the city, the Street Mapper series has been watched by over 10 million people since its launch. The Citroen DS3 has been a huge success for the French manufacturer since its 2010 launch. The highly customisable car is the first in a series of cars designed by Citroen to improve quality and equipment levels as well as overall desirability over its standard range. With this in mind, the DS3 was loosely based on the Citroen C3 in terms of size, but offers a sportier exterior with several different colour combinations and interior trims available. It does however, share the engine range with the standard C3, including the ultra-efficient Airdream+ diesel engine that delivers sub-100g/km of CO2 emissions – enough to qualify for free car tax in the UK and exemption from the London congestion charge. The success of the model has led to hot hatch version, the 300hp DS3 Racing being released in limited numbers. So popular was the performance variant it sold out before prices has even been announced in the UK. The car will continue to star in the Street Mapper series, which focuses on art, design, fashion and sport in urban areas as part of the online advertising for the Citroen DS3. The new video starring Ray Parlour and Arsenal FC can be viewed here.

12 April 2010Citroen Launches 'Street Mapper'Citroën has embarked on an urban adventure with the new DS3. The project called Street Mapper follows urban culture in three of Europe’s trendiest cities -Paris, London and Berlin - and showcases the eventful lifestyles and favourite places of each city’s most creative personalities.Led by Citroën’s critically acclaimed DS3, Street Mapper is filled with the vision and excitement of architects, designers and musicians who treat the city as their playground, and discover future trends in the most unexpected places. At the heart of urban mobility, DS3 discovers the pleasure of city life from new and interesting perspectives. (PR)

Citroen DS3 embarks on urban adventure with Street Mapper Citroen Street Mapper Citroen has launched a new urban adventure with the new DS3 called Street Mapper. The project follows urban culture in three of Europe’s trendiest cities – London, Paris and Berlin. Street Mapper is filled with eventful lifestyles and showcases favourite places of each city’s creative personalities and will be released in nine instalments over nine weeks. The link to Street Mapper can be found- @ www.ds3streetmapper.citroen.com Tags: citroen ds3, street mapper

Konbini, the fresh and creative web TV platform reinvents the city guide with it’s new show Street Mapper. Street Mapper dives into the daily lives of young, artistic and business minded urbanites, giving viewers a positive and creative view of city life.

A former Arsenal legend and a die-hard fan get behind the wheel of the stylish DS3, for the latest episodes of Street Mapper, Citroën’s digital city guide. Launched in April 2010, this series of short videos explores urban culture by shining a light on some hidden gems in Europe’s largest cities – with the help of Citroën’s multi-award winning supermini. The most recent episodes focus on Citroën’s association with top UK Premier League football club, Arsenal. For the inside knowledge, Street Mapper turned to former player, Ray Parlour.  Having spent 12 trophy-laden seasons with the North London club, the ex-England midfielder takes an exclusive trip around the Emirates Stadium and into the hallowed dressing room of one of Europe’s biggest clubs. Away from the stadium, Arsenal fan, Philippe Auclair, lifts the lid on being a long-time supporter of Arsène Wenger’s stylish teams and takes a look around the most popular venues frequented by fans. The previous 27 issues of Street Mapper have taken 10 million viewers to Paris, Berlin, Brussels, Rome and Barcelona, where celebrities from the worlds of art, design, fashion and sport have revealed their favourite places.

former Arsenal player, gets behind in the wheel of a Citroen DS3 for the latest episode of Street Mapper, Citroen's digital city guide. The series of short videos were launched in April 2010, and explore urban culture and some of Europe's largest cities in the Citroen DS3. For this episode, Ray Parlour takes a trip around the Emirates Stadium and into the dressing rooms of one of Europe's biggest clubs. Arsenal fan Philippe Auclair then takes a look around some venues which are popular with fans. 10 million viewers have been taken to Paris, Berlin, Brussels, Rome and Barcelona by celebrities in the previous 27 issues of Street Mapper.

Ray Parlour,

His top spot is Rough Trade music boutique in Brick Lane: 'A selection of Rough Trade brand items are on sale each week in this legendary Brick Lane store. ...

Visualize your journey with new app

In April, Citroen launched a series of city guides tracking the journeys of the trendiest inhabitants of Berlin, London and Paris, dubbing the program "Street Mapper."

Watch the Street Mapper videos: http://www.ds3streetmapper.citroen.com

Citroen DS3 Reinvents The City Guide With Street Mapper 20100410094956402.jpg (6.31 KB) 4-10-2010 09:50 PARIS – April 9, 2010: Citron has embarked on an urban adventure with the new DS3. The project called Street Mapper follows urban culture in three of Europe’s trendiest cities -Paris, London and Berlin - and showcases the eventful lifestyles and favourite places of each city’s most creative personalities. Led by Citron’s critically acclaimed DS3, Street Mapper is filled with the vision and excitement of architects, designers and musicians who treat the city as their playground, and discover future trends in the most unexpected places. At the heart of urban mobility, DS3 discovers the pleasure of city life from new and interesting perspectives. Released in nine instalments over nine weeks, Street Mapper can be found at www.ds3streetmapper.citroen.com.

AUTO CITROËN DS3 REINVENTS THE CITY GUIDE WITH STREET MAPPER By Russell ⋅ April 9, 2010 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment Filed Under  BERLIN, CITROËN DS3, CITY GUIDE, EMN, EMNCITROËN DS3, LONDON, PARIS, STREET MAPPER

Citroën has embarked on an urban adventure with the new DS3.  The project called Street Mapper follows urban culture in three of Europe’s trendiest cities -Paris, London and Berlin – and showcases the eventful lifestyles and favourite places of each city’s most creative personalities. Led by Citroën’s critically acclaimed DS3, Street Mapper is filled with the vision and excitement of architects, designers and musicians who treat the city as their playground, and discover future trends in the most unexpected places.  At the heart of urban mobility, DS3 discovers the pleasure of city life from new and interesting perspectives. Released in nine instalments over nine weeks, Street Mapper can be found at www.ds3streetmapper.citroen.com.

Found the latest Citroen DS3 streemapper project episode quite interesting - bike people esp should check it... http://bit.ly/dkZBSk - Joe Simpson

In occasione del lancio della nuova DS3, Citroën presenta la “webserie” Street Mapper: una vera e propria guida alla scena street delle grandi capitali europee, per la precisione Londra, Parigi e Berlino. I 12 episodi che vengono messi online ogni venerdì, conterranno delle video-interviste ad alcuni “osservatori della urban culture” locale che, a bordo della Citroën DS3 ci porteranno nei luoghi chiave di questa “subcultura”. Le interviste saranno presentate e dirette da X. De Nauw (produttore, fotografo e specialista della “street culture”). For the launch of the new DS3, Citroën presents the “webseries” Street Mapper:  an actual guide to the street scene of the big capitals of Europe, namely London, Paris and Berlin. The 12 episodes that will be streamed every friday, will include video interviews of some “observers of the local urban culture”, who, riding the Citroën DS-3, will lead us in the cool spots of this “subculture”. The interviews will be presented and directed by X. De Nauw (producer, photographer and “street culture” specialist). Tag: berlin, citroem, culture, ds3, inteviews, london, mapper, paris, street, video

Konbini, the fresh and creative web TV platform reinvents the city guide with it’s new show Street Mapper. Street Mapper dives into the daily lives of young, artistic and business minded urbanites, giving viewers a positive and creative view of city life.

LONDON: Former Arsenal legend  Ray Parlour is the latest celebrity to get behind the wheel of the DS3 for the latest episodes of Street Mapper, Citroën’s digital city guide. Launched in April 2010, this series of short videos explores urban culture by shining a light on some hidden gems in Europe’s largest cities - with the help of Citroën’s multi-award winning supermini. The most recent episodes focus on Citroën’s association with top English Premier League football club, Arsenal. For the inside knowledge, Street Mapper turned to Parlour.  Street Mapper turned to Parlour to attract more traffic. Having spent 12 trophy-laden seasons with the North London club, the ex-England midfielder takes an exclusive trip around the Emirates Stadium and into the hallowed dressing room of one of Europe’s biggest clubs. Away from the stadium, Arsenal fan, Philippe Auclair, lifts the lid on being a long-time supporter of Arsène Wenger’s stylish teams and takes a look around the most popular venues frequented by fans. The previous 27 issues of Street Mapper have taken 10 million viewers to Paris, Berlin, Brussels, Rome and Barcelona, where celebrities from the worlds of art, design, fashion and sport have revealed their favourite places.