Search Engine Marketing Korea - 0 views
started by Ball Mckenzie on 24 Sep 13
started by Ball Mckenzie on 24 Sep 13
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started by Ball Mckenzie on 24 Sep 13
Quick overview of US Se Market:
To Look Engine Marketers operating in UK and The United States, the method of finding information is relatively simple. Visit Google or Yahoo, key in a query, look at the results. There's a choice between normal and paid listings( google settled introduction perhaps not withstanding), and most people pick one of the top few.
Ages ago, web site designers in US wanted to showcase their skills and had graphic heavy web sites. Regrettably for them, their managers who were more enthusiastic about using the web site as a sales tool, soon found that the fancy visual sites took so long to bunch on Janes dialup association that she just went to the player to get that gadget. The content web sites, who wanted to maximise their CPM revenues also wanted fast loading pages. Quick weight, more page views, more money. Substance ruled supreme over fashion. Minimalism was the order of the time, and given the deep emotional scars people take from the dial-up times, into a large extent it still is a concern. I-t worked down to Googles advantageit is significantly easier for Google to evaluate the text and labels of a site for meaning to a question than to see if that pretty thumb is providing value to the consumer.
Korea is different:
You just have to see the Korean mobile activities to see what I'm talking aboutCraigslist is out, Hello Kitty is in. The typical Korean user is really a little like a power gamer in the US. Bring on the bandwidth! Net Caf is just a growing business, and well, we all heard the story of a Korean gamer who dropped dead after playing 5-0 straight hours of online flash games (http://news.bbc.co.uk/1/hi/technology/4137782.stm ). Center failure, stemming from exhaustion, was the cause with this 28 year old.
In the US, we are inclined to think of glitz, thumb and overdose of pictorial icons on a website like a glorified neon billboard. Shallow, been there, done that, perhaps not worth the bandwidth. We also use an alphabet to form words and to communicate and get pictures and the rich program is distracting for us. The Asian culture, on another hand has traditionally used people or graphic representation of total words to communicate. Consequently, a text-only representation seems limited and consequently an indicator of lack of technological expertise. I'd trouble convincing some of my Korean counter-parts that Google is in fact remarkably popular despite its simplistic look. The one fact that helped my case was the stock value of Google and its industry capitalization120 Billion dollars is well, 120 Trillion Korean Won. Unarguable!
The Korean Search Engine Marketing Tactics is dominated by naver.com. A great deal more so, than even Google characterizes the US. Lets go into the specifics of how things work in Korea and how things vary from the US market, to comprehend why naver is indeed successful. Clicking penerjemah di bandung likely provides tips you could use with your pastor.
When we're finding out about a thing that interests us, we google it. Googling, a recently created verb, ostensibly means serving some key-words in a omniscient charitable search engine to get some results. Relevance is usually meant by higher ranking to the issue and therefore coverage.
In Korea, things work in the manner Ask Jeeves desired to work, but never managed to hack it. And they work well.
Exactly why is Korea a success just take most search-engine market:
The easiest way to describe Korean Internet Search Engine customers is trolling FAQs. The portals have a knowledge base, organized by questions. Usenet, DMOZ, wikipedia and Google Answers, while good tasks, pale in comparison to the data iN of Naver. The process revolves around asking the website a problem, and there is a higher probability of lots of answers to that questions by those who cared to create about them. The consumer gets a ranked list of answers and can often decide to read the answers, or perhaps a list of similar issues. She navigates through the questions and answers allowing her to refine her research effortlessly.
Naver has the most comprehensive database of questions, and thus, it is logical for folks to use it to get their answers. People tend to add there the most, to have the most exposure. Network Effect--giving naver a 75% share of-the question response market.
Downtown Seoul is a small place:
One would believe that individuals who want to promote their services and products, feelings would swamp the machine with SPAM answers. Fortuitously, they have some in measures. All customers have to be registered to provide answers and their answers are rated by the community. The best answers rise to-the top, and for commonly asked concerns its an even more reliable approach to rank compared to the back rub Google formula. More over, the person who is rated at the top of a few answers gets a higher reputation standing.
It is a very important place in the Korean culture. People desire to be seen as helpful, wise and honest. Nobody wants to be found dead, seen as a spammer, self advocate etc. since everyone knows everyone else. The status and popularity is very important, since it is in any web group including (say) Usenet. Usenet, it takes a while to get popularity in a certain group. Faster and more permanent feedback is allowed by the Naver ranking software to the ranking of the person.
Dilemmas of Navers model--Monetization and homogeneity:
If you are trying to find organic listings on naver, you would be shocked. Difficult to find, since there are a great number of sponsored links. The results usually quilt true results which in my opinion takes some thing from the value of-the site. Moreover, Korea is much smaller than the English speaking base of Google and features a much more homogeneous culture. The cacophony and diversity of opinion in Googles index might be lost from Navers iN. These facts lead us to think that Google may manage to rise from its anemic ten percent market-share in the course of time.
To find out more about Search Engine Marketing in Korea visit: http://sofizar.net/search-engine-marketing-korea.php.