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Hugh Benjamin is an internet marketer with a diverse business background. Hugh believes that in order to be good at what you do, you first have to be a student for life. If you are learning you are growing and if you know it all then there is nothing to learn, but we all know that there is always a lot to learn. Internet marketing is a field where no matter how much you know there is yet something new you can learn, social media proves that day in and day out. Hugh hopes that you can take any part of the nuggets he has to share and apply them to your business for better results.

What is one of the top elements missing from branded content? "That's an easy one - a CTA," points out Hugh Benjamin. It's amazing how many people forget to include a powerful call to action in all of their Internet marketing efforts. This includes blog posts, syndicated articles, social media posts and ads. Make sure you're not skipping out on this key component for converting prospects.

SEO is about helping search engines understand your Web site. It gives you control over how your Web pages are categorized and indexed. Hugh Benjamin, and Internet marketer, notes, "To maximize your SEO efforts, you have to come at it with both sides of the brain. It takes creativity, as well as technical skills." There are various technical indicators you can watch for to help determine your site's SEO performance. This includes analyzing your page download speed. When your site loads quickly, it allows more pages to be crawled daily. When these two areas fail it can negatively affect your site's position in search results.

Running out of ideas for your content marketing? "Try repurposing the content you've already written, providing a fresh new take on a topic or adding additional or updated insights to the existing content," shares Hugh Benjamin. This is a clever trick a lot of Internet marketing experts use.

Is your inbox filled with customer interactions that can be used as success stories? "Get creative and inspired by the communications you've had with past clients. If you were able to successfully help someone, tell everyone how," says Hugh Benjamin. Testimonials and case studies are excellent ways to demonstrate your brand's capabilities.

With 2016 fast approaching, SEO expert Hugh Benjamin uncovers why mobile video marketing is going to be huge next year, and everything you must know to get the most out of your video content.

Why does your business need online marketing? "For starters, it builds visibility. And when you have visibility, everything else comes a whole lot easier," says Internet marketer, Hugh Benjamin. But what is Internet marketing? It encompasses everything to do with the Web, including social media, blogs, online video, podcasts, webinars and so on. Everything needed to build your brand reputation.

Set goals at the very beginning of your lead generation campaigns. This could be for increased traffic, community development, brand recall, user engagement or brand presence. "It's important to know exactly what you want outright, so that every step you take onward is aligned with that goal," shares Hugh Benjamin, an Internet marketing professional.

Are your marketing dollars going towards television ads? If so, you're missing out on one of the most important audiences - the 18 to 34 year olds. "Millennials aren't watching TV, they're online streaming videos. Major brands like Hallmark and BMW realize this and are making the transition to digital," notes Digital marketing professional Hugh Benjamin.

"The products and services you offer were designed to solve a problem or desire your customer has. Make sure your content does the same," advises Hugh Benjamin, an Internet marketing professional. The content written on behalf of your brand should emphasize the specific pain point or benefit that consumers are looking to address. Of course, the content should establish shared values before diving into self-promotion.