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How Vivendi Games Was Saved By World of Warcraft - 0 views

OneilHan CastroLevine

started by Shaffer Bro on 27 May 13
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    The unit of videogames of the Vivendi, that already it was a deficitary enterprise for the French group of media, enjoys currently of a single of the most significant edges of profit of the market thanks to a game: Globe of Warcraft.

    The planet of warcraft game congregated much more than ten million users since its launching in 2004 and the president of the Vivendi Games, Rene Penisson, says that she designed a new marketplace for the organization and the business as a entire. "I believe that a great marketplace is opening", mentioned Penisson to the Reuters, in interview right after the presentation of annual results of the group. "it is changing the way as the people play videogames."

    The French rival of the Vivendi, Infogrames, that controls the Atari in the United States, affirmed this month that the games on the internet will be the engine of growth of the sector and will compose 1 space of all the games of the market in 3 years. Globe of Warcraft is a game in which the customers tends to make buddies and enemies in a virtual globe formed by druids, goblins and fairies, and some instances discover its soul-twin in the real life. Passed year, the package of expansion "The Burning Crusade" surpassed expectations of sales and the Vivendi waited that the exact same happens with the package for the game, "Wrath of the Lich King", that it will be launched in the semester of this year.

    In between 2003 and 2007, the Vivendi Games doubled its invoicing for more than 1 billion of euros (1,52 billions of dollar) and transformed an operational harm of about 200 million euros into a profit of 181 million. "Globe of Warcraft has been the crucial element that it transformed the Vivendi Games", mentioned Penisson. If the Vivendi Games did not have a so popular title, the business in no way would have obtained the affection of the Activision, the producer behind the successes as "Guitar Hero" and which the French group closed a partnership of 18 billion company website dollar in December of the passed year, Penisson said. The Vivendi Games will have in between 52 68 % of the agreed firm Activision Blizzard, depending on the result of offers of action.

    For 2009, the Vivendi Games foresaw invoicing agreed of 4,three billion dollar, operational profit of 1,1 billion of dollar.

    Penisson will be the director of the new business. "the mixture of the two business creates a bonanza group in terms of portfolio of products and improvement potential", said it.

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