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The service will allow customers to send money to bank accounts and mobile wallets in 15 countries, including Uganda, the United Kingdom, India, China and Germany. SimbaPay previously set up a similar service for transfers to Asia with Kenya’s Family Bank in 2018. Africa has been among the most prominent regions for fintech development as users, banks and technology companies have bypassed traditional banking to embrace mobile banking and payment services.

SimbaPay head of operations Victor Karanja said in a statement: “Businesses as well as Kenyans and expatriates with friends and family abroad send over USD 18 billion to other African countries, Asia and Europe annually with several billion Kenya Shillings going through the SimbaPay network.”

Fawry now supports millions of transactions daily for consumers and business through more than 90,000 locations (including groceries, pharmacies, stationaries and post offices), as well as through multiple alternative channels, including online, ATMs, and mobile wallets. The company’s client base and service offerings continue to expand, leading to rapid data growth. Abbas comments: "Our data has doubled in just the last eight months, and we expect it to grow even faster in the years to come.”

The technology offers data compression and deduplication features that enable Fawry to boost utilization of storage resources. Abbas adds: “IBM FlashSystem A9000R offers much greater performance than our previous storage platform, meaning that we get both optimized data economics and short response times. We were able to achieve a seamless migration to the new platform with zero downtime.”

Each day, Fawry processes 2 million financial transactions, giving Egyptians an easy, secure payment alternative to the complex, time-consuming procedures that are the norm. To help grow customer satisfaction and speed the roll-out of new services, Fawry deployed IBM® Storage, IBM Db2® and Oracle database on IBM Power Systems™ solutions.

The MoneyFellows app is pretty simple. You create a profile and go through an onboarding process, which includes a financial assessment which determines each user’s maximum limit of money circle they can join. From there, each user can browse the available money circles by searching and filtering by monthly payment, total cash-out and the cash-out schedule most suitable to them. Once you’ve joined a money circle - and that money circle is complete - there are several ways to both send and receive money, including bank transfers, credit card payments, mobile wallets and Fawry. Some corporate companies have also signed up with MoneyFellows, allowing their employees to have their money circle dues directly taken from their salaries.

PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.

Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable

Latest figures put the value of the cryptocurrency market at almost $240bn in 2019, nearly double the 2018 figure of $128bn. Could this mean that the global crypto market is starting to move into the mainstream? Significantly, the sector is enjoying rapid growth globally, with the UK, Nigeria, Australia, Canada, Mexico and India all experiencing a recent surge in users. Crypto is also starting to attract interest from institutional investors, which see it as possible insurance against the global rise in quantitative easing.

The big banking brands have shown little interest in cryptocurrency to date. In part, this is due to their general aversion to high levels of risk and an institutionalised culture ill suited to digital change and innovation – but there is also a legitimate fear that they will fall foul of financial regulators. 

It stands to reason that cryptocurrency exchanges are well positioned and strongly motivated to exploit the narrowing gap between crypto and fiat – because they have first-move advantage. Having already built huge cash reserves and crypto-familiar customer bases, it would be relatively straightforward technically for them to add on banking services. 

Video technology has been gaining steam as a marketing medium for quite some time and the trend is showing no signs of slowing down. Video currently represents close to 70 percent of all internet traffic and will reach 80 percent of traffic by 2019, according to a recent report by Cisco. That’s nearly a million minutes of video being shared every second! We’ve also seen video make its mark on both the social and media landscape as well. Facebook has opened live streaming to all users, and the advent of tools such as Blab, Meerkat and Periscope have changed the way news is being reported as reporters have started using livestreaming tools to give viewers unprecedented access and intimacy to breaking news events.

Fawry Insurance Brokerage partners with AIG Egypt Insurance Company to launch the digital insurance policy “Qershak el Abyad” through 166,500 Fawry outlets and e-wallets, allowing the insurance policy for more than 30 million Egyptian Fawry users throughout Egypt. The policy provides 75k EGP insurance coverage upon accidents of the candidate, with a monthly premium starting at 10 EGP.

The Financial Regulatory Authority agrees on delivering "Qershak el Abyad" insurance policy through e-channels - Fawry

“Fawry Insurance Brokerage, a subsidiary of Fawry, will play a genuine role in marketing and selling the insurance policies of “Qershak el Abyad” program to millions of Egyptians and payments will be available through more than 166,500 Fawry machines and through e-wallets, so that customers will receive their policies electronically on mobile phones easily, this in cooperation with AIG Egypt Insurance Company, in a step that enhances financial inclusion in Egypt according to the plans and directives of the Egyptian government.”

Kiva

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