During the interview, Ehlers provided some personal insights regarding difficulties facing today’s entrepreneurs. “For me the hardest part was realising a company has been built that a lot of people work for and depend on, and if serious mistakes are made, you and your whole team could be without any kind of job security, without any kind of safety net – and the whole show just ends tomorrow.”
Even in light of SnapScan’s success, Ehlers still warns of the idolisation of ideas. “What comes to mind first is to really not over-value your idea. Ideas are important, absolutely, they inspire us, they drive us to experience something. But ideas aren’t always special, you have a lot of them every day.
“The really hard part is turning that idea into a reality. Ideas aren’t absolute, they require analysis and change to eventually find something that really works.”