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samielbaqqali

M-Pesa and Mobile Money in Kenya: Pricing for Success - 1 views

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K-Pesa Kenya Customers

shared by samielbaqqali on 12 Feb 21 - No Cached
  • The Kenyan government's announcement of a new 10 percent tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-Pesa, which controlled around 80 percent of the cash transfer market.
  • The Kenyan government's announcement of a new 10 percent tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya
  • The Kenyan government's announcement of a new 10 percent tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya.
  • ...2 more annotations...
  • The Kenyan government's announcement of a new 10 percent tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya.
  • The case presents the structure Safaricom established in order to develop a mobile money transfer service in Kenya. As a concept, M-Pesa was unprecedented in Kenya: prospective customers had to get comfortable with the idea that a mobile communications company could provide a payment system, that transactions could be initiated through a mobile phone, and that nonbank outlets could provide cash-in/cash-out services.
    • samielbaqqali
      samielbaqqali on 12 Feb 21
       
      M-performance Pesa's is brilliant. This success will, however, attract enemies. The success of M-Pesa attracted the attention of the government, which added an additional tax that could impact the profitable business. I assume that the contribution of M-Pesa to the local economy will outweigh the power of the government, so that they can discuss with them all the additional tax they have levied or plan to introduce by the government.
  • hichamachir on 12 Feb 21
     
    The success of M-Pesa is brilliant. However, this success can attract enemies. M-Pesa success attracted the government's attention which added an additional tax that can bother the successful company. I believe that M-Pesa contribution to the local economy can surpass the government power, so they can negotiate with them all the additional tax that they government implemented or intend to implement.
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