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At its 26–29 January meeting, the Monetary Policy Committee of the Bank of Ghana decided to keep the policy rate steady at 14.50%, marking the fifth consecutive hold. The decision reflected the Bank’s assessment that despite inflation accelerating recently, it expects it to return to target in the second quarter of this year. Inflation jumped to 10.4% in December 2020 (November: 9.8%) as a result of quicker food inflation, thus landing above the Bank’s target range of 6.0%–10.0%. Although short-term risks to inflation are also emerging from fiscal expansion and rising oil prices, they remain broadly contained according to the Bank, enabling it to maintain its accommodative stance.

Customer Problem: With excessive charges, high minimum investment required with complicated KYC processes and low interest rates, those wanting to save will typically avoid using their bank accounts. Instead savings are stored in cash or mobile money, with their value steadily decreasing due to high rates of inflation.

Competitive Advantage: ● Only company Mobile Money subscription payment in West Africa ● First Mover Advantage in Ghana ● Pan African team with previous founding experience ● Highly Scalable business model due to adoption Mobile Money in Africa ● Viral and high network effects inherent in our services enabling us to grow fast with less cost

Focus on your customers’ pain pointsSenior Solution clearly identified many of its customers’ pain points and tweaked its offering to help customers overcome them. Among the difficulties customers faced were a fragmented and large number of suppliers. This lack of integration created compliance problems and compatibility issues due to the company having multiple platforms. Also, no end to end solution existed. Different systems existed for bonds, equities, foreign exchange, front and back office, and more. In addition there were specificities from the Brazilian context that complicated dealings with banks such as a high level of inflation: traditional systems cannot handle so many digits, for example. And, previously there were complex methods for computing interest rates on interbank loans. All of these issues added up to be a hassle for customers who had to deal with them manually before Senior Solution introduced a way to ease the process.