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PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.

Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable

Bismart was awarded seed capital of Sh1 million in April 2018 by Standard chartered Women in Tech programmed and office space for nine months at IBIZ Africa incubator, as the most innovative and scalable business model in Kenya.

NAIROBI, Kenya, Jul 9- GreenTec Capital, a German investment boutique focused on African start-ups, has entered into an investment agreement with Bismart, a Kenyan start-up insurance aggregator leveraging on digital platforms and technologies to educate and advice customers on the best insurance and investment solutions available in the Kenya market.

Fawry Points SystemThe loyalty promo engine is designed to act based on the four elements of the marketing mix (product, price, promotion or distribution) where the customers are involved in long term rewarding programs based on their consumption and activities . Our in house designed white label portal & App provides detailed, reliable & convenient loyalty solutions with the same look & features that help to build the best in class B2B and B2C customer experience.

Going to Nairobi or Mombasa? Start off your Madaraka Express experience in style. Simply dial *639# to buy a Madaraka Express ticket and pay via M-PESA. It’s easy and fast! Buy up to a maximum of 5 tickets in one transaction 24/7 from the comfort of your home, office or even while on the go. You can book your ticket seven (7) days in advance plus a return ticket as long as it is within (seven) 7 day window period. You may also buy tickets over the counter at the Mombasa and Nairobi termini and at the respective departing intermediate station or by calling 0709 388888 and paying via M-PESA Group bookings of over 20 passengers must be made nine (9) days to the travel date.