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ndividuals' motivations can directly influence their performance; this is especially true in the sporting world. Reversal Theory's "Eight Motivational States" provide the foundation for the AMSP, which; "provides a great way to help athletes and coaches understand themselves and use that knowledge to achieve their best performance under pressure." - Phil Moore, Sports Psychologist.

Reversal theory is one of the few psychological theories of motivation or personality that takes sport really seriously and makes it a central topic. (When did Freud or Jung ever write about soccer, or Skinner go beyond teaching pigeons to play ping pong?)