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The Ray Kroc Story :: McDonalds.com - 0 views

  • In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
    • Perez Luisa
       
      Kroc met the brothers in San Bernardino, CA and went on to founding the McDonalds corp 1955
  • small but successful restaurant run by brothers Dick and Mac McDonald
    • Perez Luisa
       
      Name and idea came from brothers, but the actual expanding was from Ray Kroc
  • He promoted the slogan, “In business for yourself, but not by yourself.”
    • Perez Luisa
       
      Kroc adds slogan to attract new people into this franchise 
  • ...3 more annotations...
  • e I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —Ray Kroc
    • Perez Luisa
       
      INTRODUCTORY QUOTE
  • The Ray Kroc Story “If I had a brick for every tim
  • In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California.
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