CABINET // Soothe Operator: Muzak and Modern Sound Art - 0 views
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john roach on 18 Nov 14"In his 1967 address "The Eco-Logic of Muzak," for Muzak's Scientific Board of Advisers, Dr. James Keenan, an industrial psychologist from Stanford University, spoke of Muzak as being "synomorphic with the modern world and interrelated with all matters of time and place: Muzak helps human communities because it is a nonverbal symbolism for the common stuff of everyday living in the global village."1 Keenan characterizes Muzak not merely as background music, but as a "language" that builds utopias through sweet and soothing harmonies. "
