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""We found that ambient noise is an important antecedent for creative cognition," said Ravi Mehta, a professor of business administration at the University of Illinois. "A moderate level of noise not only enhances creative problem-solving but also leads to a greater adoption of innovative products in certain settings.""

"In this project I continue to use creative methods for understanding and interpreting how listening to everyday sounds and soundscapes function as sources or triggers for the imagination*. This involves investigating the roles sound and listening play in visualisation through associative, emotional and memory responses as cognitive functions. In particular, my interest is in understanding how the qualities of these functions change as we age and what can be done to exercise our imagination. In the context of Sounds of our Cities we could sum this up in a few basic questions… one, what happens to our active childhood imaginations as we get older? Two, how do the sounds of Krottegem in Roeselare contribute to how people imagine their neighbourhood? And three, can this method be used for citizens and planners in imagining new ways to understand their city space?"

"Sound affects every aspect of our lives - even in our communication. I want to talk in this short blog about the ways sound affects us. You can listen to the blog or read the transcript below."