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started by Damsgaard Bird on 02 Nov 13
  • Damsgaard Bird
    #1 Damsgaard Bird on 02 Nov 13
     
    The text messages sent in the usa per year have gone up to a staggering 2.32 trillion. Companies can use this trend to their benefit by implementing text message marketing. It costs much less and provides better results in comparison with other marketing mediums. In case people hate to get further about text marketing, we recommend tons of libraries you could pursue. Considering the advantages, it would be an oversight to not use SMS messages in your marketing strategy.

    Currently, the SMS or short message service, more popularly known as text messages, seems to be all over the place and means everything to consumers. The number of SMS messages sent in the USA alone has got to a whopping 2.32 trillion, that's nearly 6.9 billion SMS messages, and that's just in one day. Despite these amazing figures, the majority of businesses still prefer to go with email marketing rather than using messages.
    These days businesses and brands wanting to reach their customers must use an effective e-mail marketing strategy together with an SMS marketing strategy. This is the only way a company - regardless of whether small or medium-sized - can effectively get to their customers. This article is about how companies can create an engaging, multi-channel flow of communication by incorporating text message marketing in their marketing tactics.

    Text Message Marketing - The Basics

    Text message marketing is a great technique to get in touch with new consumers and generate leads. There's no question that text messages are the ideal way for companies to reach out to their target audience at any given place and time.

    Three Advantages to Convince You:

    Figures do not lie and you have already seen them, but for those who still want a couple of more reasons, here are the advantages of implementing SMS messages in a marketing mix.

    Interesting for The Users:

    The very first thing is that the open rate of text message marketing is significantly greater than that of the e-mail. This is because an e-mail can sit in the inbox of the client for many days without him realizing, and when he eventually sees your email, there is no guarantee that he would be keen on reading it. Text messages, nonetheless, are typically read in a few minutes of being received. Hence, SMS marketing is far more engaging and effective specifically for same day promotions or flash sales.

    Builds Brand Conversation:

    Text message marketing is a two-way street, meaning a client can actually reply if they are eager. The brand name trust of the business significantly increases with this two-way communication.
    Useful for Bringing People to Your Store
    Brands and companies looking to bring clients in store can significantly gain from text message marketing. Mobile Sms Marketing includes more concerning the reason for this idea. Nevertheless, email marketing is only useful to increase internet sales. SMS marketing can assist you in bringing customers to your shop by letting them know about different discount deals and product releases. When a client comes to your shop, the likelihood of them purchasing something from you increase substantially and you can also inform them about other offers at your store that may not have been shared in the messages.

    Using it?

    You would already be well aware of what text messages are as most of us trade of lots of text messages with our family and friends regularly. The thing you may not is how to use them in a marketing campaign. At present, many businesses are using SMS marketing for various purposes. For example retail stores use them for supplying new product information, VIP shopping dates and special deals.

    Text messages are precise and effective and they work well for all kinds of businesses such as property companies, cafes, nightclubs, online businesses and malls. Visiting text sms marketing likely provides cautions you could use with your father. It is mainly about timing and location and a good SMS can get the job done correctly.

    Main Point Here:

    Using text message marketing isn't just a good way of getting in touch with your customers, but is also a more appropriate way of engaging them. Hence, if your business is not already using the power of text message marketing, then it is time that you develop a marketing plan that includes text messages.
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