The online behaviors of youth and how to improve and correct them are part of how James feels new media can be used to address the world's challenges. To further this mission, James has activity been working with Harvard colleagues on the GoodPlay Project, a study on the ethical sensibilities of digital youth. The study explores youth identity, privacy, ownership, authority, credibility and participation.

I think it going to happen much sooner than that! The wave has begun. Interview With Mark Zuckerberg On The "Facebook Phone"

A panel of musicians, marketing executives and media professionals joined the UN Foundation's Executive Director of Global Partnerships Elizabeth Gore to explore how musicians and other celebrities can use social media to drive support for social issues.