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Facebook has been making an effort to attract journalists through its subscribe feature. Apparently it has had some considerable degree of success. Those using the tool have reportedly seen an average increase of 320% since it was launched in November. Naysayers suggest this increase is more to do with quantity than quality and Twitter remains a better tool for journalists. Elsewhere, funnily enough, teenagers seem to be saying something fairly similar. Conversation is better on Twitter. The Next Web describes how some journalists are complaining that they are collecting thousands of followers through their Facebook "Subscribe" buttons who appear to have no interest in their work. These new subscribers, they say, leave comments that are irrelevant, "spammy" or even obscene.

The online behaviors of youth and how to improve and correct them are part of how James feels new media can be used to address the world's challenges. To further this mission, James has activity been working with Harvard colleagues on the GoodPlay Project, a study on the ethical sensibilities of digital youth. The study explores youth identity, privacy, ownership, authority, credibility and participation.