"Below you'll find a section dedicated to our recent slew of Social Good resources including apps, trends, and several surveys of modern fundraising. We've also got all the classics in our Social Mediasocial mediasocial media section with resources on how DiggDiggDigg can survive, details on fashion week, and the future of social media journalism. Tech & Mobile has iPad apps for TwitterTwitterTwitter power users, and some guides on Internet ExplorerInternet ExplorerInternet Explorer 9. Finally, Business reveals details on popular startups, how to pick a great office location, and how to hire a designer."
From the Arab Spring to the Occupy Wall Street protests, this year has been full of political turmoil and unrest--and if there's one recurring trend we've noticed, it's that the most timely, powerful coverage doesn't come from a cable news channel, but from normal people on the ground floor.
Things are changing so rapidly that the way we think of social media could be vastly different in the very near future. In the next three years alone spending on social media marketing will skyrocket in the B2B space from $11 million in 2009 to $54 million by 2014, according to a Forrester Research study. With new tools like Gowalla and Shopkick shaping how brands and consumers interact, marketers are recognizing how positioning themselves as industry thought leaders can help generate quality leads.
Because the appeal of Google+ is in its targeted sharing options, companies won't be able any longer to blast messaging across the platform through a few well-connected users--often a good strategy on Facebook and Twitter.
If Google+ sharing features are an indication of how we actually share and socialize, it points to a trend away from mass messaging across a network.
And because Google+ encourages users to build out large networks while also managing a close circle of real friends, the power of these connections will become increasingly important to marketers. That means that having 600 friends or followers won't mean too much anymore. What will be important--for marketers at least--are those contacts you include in your close circle of friends, who regularly share with you, and who expect you to share with them.