"Farming Out" Agricultural Advice Through Radio and SMS - 0 views
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Tom Litchfield on 28 Apr 11The Organic Farmer radio shows in Kenya use mobile and radio technology as a platform for collaboration and sharing farming information in local communities. "The Organic Farmer shows the value of using SMS and radio together. While text messaging offers a method of interaction with listeners, John says, "We can't rely on SMS alone, since we can't send a whole paragraph, only the basic information." Radio provides a platform to explore topics in depth, but John suggests, "Radio is not a stand-alone medium - radio must be supported by other tools. SMS allows us to do that.""