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LinkedIn Corp.'s splashy initial public offering of stock earlier this month underscored the company's status as a major professional network. But several start-ups are banking that the future of career networking is actually on Facebook Inc

The Enterprise gets social: "Enter Hearsay with a social media management platform it says makes Facebook far more palatable to IT with compliance and management features lacking in other services. The new Hearsay Social also provides full integration with the LinkedIn API."

Forget Dale Carnegie. He understood how important connections were, but missed out on the authenticity part -- which, say Reid Hoffman and Ben Casnocha, authors of The Start-Up of You, is the key to building a truly helpful professional network. Here's how to leverage that network into the career you only dreamed of.