How Social Context Transforms Engagement on Your Site - 0 views
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Tom Litchfield on 26 Jul 11This quote sums up one of the hidden values of social integration on the web: "Twitter's value to consumers is due to the relevance of the tweet stream - we rely on our friends and contacts to curate interesting and relevant content to us, in real-time. Media and entertainment sites can replicate this experience by incorporating social content. For example, The Huffington Post curates relevant site content based upon the articles that a user's friends read or comment on, and Yelp streams business reviews, profile updates and other user-generated content to members from their friends on Facebook."