trendwatching.com's March 2012 Trend Briefing covering the consumer trend "FLAWSOME" - 0 views
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anonymous on 06 Mar 12Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.