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Steve Rubel is the only source you need to learn how to mine data-Data mining is the process of extracting hidden patterns from data. As more data is gathered, with the amount of data doubling every three years,[1] data mining is becoming an increasingly important tool to transform this data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery. Data mining can be applied to data sets of any size. However, while it can be used to uncover hidden patterns in data that have been collected, obviously it can neither uncover patterns which are not already present in the data, nor can it uncover patterns in data that have not been collected. I reblog his articles with Zemanta and then bookmark them all-they can be the ultimate referencepoint-Mr Rubel has a very unique method of presenting his links by order of interest This is not an easy task-to build a content model- Micro Persuasion blog on digital trends, which launched in 2004, today has 50,000 daily readers and has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 17,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker. Micro Persuasion: links for 2009-03-17.