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The unfortunate truth is that the term "community" is now so overly used and utterly misconstrued that it has become meaningless as a way of capturing the true essence of what it really is. It has now become a catch all phrase often used by social media strategists to describe an ideal that doesn't exist. It's become a presumptive description of customers or of end users in whatever form they come in, positioning them as already wanting to connect to a product line or a company. Many in social media end up contributing to this echo chamber, maintaining their standing in online discussions all the while causing damage to the concept as a whole.