Seth's Blog: Return on Design - 0 views
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marshal sandler on 08 Mar 09March 8, 2009 Seth's Blog: Return on Design :en:Seth Godin Image via Wikipedia A sense of design seem's to lacking in today's marketing effort's especially on the web - For years I have been fascinated by the Package that markets Alberto-Culver V-05 it seems to have been around forever-http://www.albertovo5.com/ I think this has always been a well branded item- Even their Mission statement is well written -some one understands design and marketing COMPANY The Alberto Culver Company is an innovative leader in consumer products in key markets around the world. Our product portfolio builds from a strong core of beauty and personal care brands and includes a group of innovative household products. Millions of consumers daily turn to our TRESemmé, Nexxus, Alberto VO5, Soft & Beautiful, Motions, Just For Me, Consort and TCB brands to give their hair the style they desire. Our St. Ives and Noxzema skin care products are brands consumers trust for cleansing, moisturizing and protection. Brands like Mrs. Dash and Static Guard are familiar household staples. Alberto Culver is a small company in comparison to the giant companies with whom we have competed throughout our 50+ year history. Only 2400 employees drive our growth and innovation across the globe. They know that with our size comes some significant advantages - the ability to have outstanding new ideas recognized quickly, the ability to make decisions and move with great speed in developing an idea or adapting to a changing environment, and the ability of each individual to make a difference. That team works in a unique cultural environment that is values based, results driven and family focused. The result of all this has been a consistent record of growth. Alberto Culver is among the fastest growing companies in our categories and has earned the respect of its consumers, its trade customers, its investors and its communities. We believe that our powerful growth creates a privilege and an obligation to give
