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Who should attend? Knowledge and Information Professionals, Librarians, Community Managers & Facilitators, Data & Information Analysts, Technical Journalists - anyone who struggles to separate the signal from web-generated information noise and who has a desire to demonstrate their value as knowledge professionals to their organization, their customers and their stakeholders.

There is a desire to develop more effective knowledge sharing and a culture of collaboration in most organisations, but little recognition of what this means in terms of staff development and overcoming barriers to change. The enormous growth of social media tools and social/professional networks over the past few years has created new opportunities and new challenges for people and organisations that want to embrace this dynamic world of social interaction and fluid knowledge flows. However, It is not widely recognised that collaboration and knowledge sharing are skills and practices that rarely get taught. It's something we may learn on the job in a hit or miss fashion. Some people are natural at it. Others struggle to understand it.

As Clay Shirky has famously pointed out, publishing is no longer a job or an industry; it's a button. We are all creating content, as originators or commentators, which is then shared and re-shared many times over, and not all of it by human beings (e.g. 'bots'). Raw, unfiltered and context-free information is now ubiquitous and overwhelming.

This one day course provides a practical and detailed introduction to Web 2.0 tools and techniques that will support more effective collaboration and knowledge sharing, and will give greater confidence to staff that may be on the periphery of the socio-technology changes that are becoming increasingly prevalent in both their professional and private lives.