Global Warming - Climate Change - Nudge - New York Times - 0 views
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“When I turn the thermostat down on my A-C, I only vaguely know how much that costs me. If the thermostat were programmed to tell you immediately how much you are spending, the effect would be much more powerful.”
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Hans de Kraker on 02 Jun 08Demonstrates my thinking; importance of dashboards and giving people and business a $$$ metric - which will actually be the driver for behavioural change.
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It would be still more powerful, he and Mr. Sunstein suggest, if you knew how your energy consumption compared with the social norm. A study in California showed that when the monthly electric bill listed the average consumption in the neighborhood, the people in above-average households significantly decreased their consumption.
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This confirms above findings as well as findings of Oberlin University that the social networking and competition factor drive behavioural change.
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Another gadget
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Demonstrates case for gadgets, regardless of the fact that they are online or offline.
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