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Michael Staton

What Motivates Users to Get Active on Facebook? - 0 views

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    "Using server log data from approximately 140,000 newcomers in Facebook, we predict long-term sharing based on the experiences the newcomers have in their first two weeks."
Michael Staton

Facebook & MySpace Strategies to Boost Your Alumni & Development Efforts - 0 views

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    a good pdf overview of using the Social Web to drive Advancement
Michael Staton

Friendraise before you Fundraise | SquaredPeg - 0 views

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    Be active creating relationships and that should help fundraising, so suggests Brad J. Ward.
Michael Staton

Using social media to attract donors | UK Fundraising - 0 views

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    tomorrow's donors are using social media tools to conduct their daily lives. Sites such as Facebook, YouTube and Twitter are the places where, increasingly, communication happens these days. This represents a complete change of mindset when working out how to reach people with your fundraising messages.
Kate Klingensmith

The Old College Try: Marketing Higher Ed: Niche Social Media Sites - 0 views

  • why would I want to create yet another account for another social media site
  • I look at our own U and I see where the attempts for the niche alumni association social media site have gone. We've already been through 2 software systems, and yet I seem to get connected to more alumni via Facebook than through the "official" alumni association site.
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