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Digital Marketing may be out purview of many people not acquainted with the online business but for marketers, it has become a major exercise to achieve clients' goal conversions.

'Online 24x7' and 'Available 24x7' . These two eye- catching phrases are the business taglines of today's world of commerce. Every organization seamlessly rely on it for business development and organizational presence to be felt in the market.The social forefront for this online presence is also very important and felt through the medium of chat and video conferencing by almost all segments of the society...

India being the central attraction point for global Smartphone player given the huge market place. Most of the Indians are turning towards Smartphone to experience the power of Digital segment. We are also aware that Indian buyers tend to buy high end phone on EMI model and constitutes around 3%of total wireless user.

Collarity was developed for web media publishers who need an automated way to deliver advertising and content to audience segments based on measured, anonymous site behavior. Collarity's Integrated Audience Engagement platform is an interaction optimization solution that enables the matching of online visitor needs with the best content and ads the publisher can provide. This ultimately delivers a more relevant site experience for each user and produces the highest return on media assets.

Business entities are at their wits end to solve this mystery puzzle called facebook. More than 800 million people throng this site on a monthly basis and most of the business are in the race to tap this target segment in order to reap rich benefits .