Does celebrity social media impact teenagers more?
Why do we always want to know what celebrities are doing and buying?
Social media is turning into a way for brands and companies to market themselves and appeal to every aspect of the industry, especially teenagers and young adults that are scrolling through sites every hour of every day looking for the cutest and edgiest trends.
Without social media and an interaction with the public, brands wouldn't have the relativity that they do today.
The relationship between online and people you see on TV is that we are the newest generation of your so-called "celebrity.
The minute you get home and sign onto your Gmail account, Twitter, Facebook and even Pinterest, 30-plus other clothing items will pop out at you right away. Emails from that exact brand with a coupon will bombard you, and almost immediately you have the shirt in your hands.
Brands don't have a minute to pause their social media in the event of losing buyers attention.