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Social media research is the application of scientific marketing research principles to the collection and analysis of social media data such that valid and reliable results are produced.

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India emerged as a clear winner in its widely acclaimed green revolution adopted in 1970's through scientific changes in use of technology in agriculture sector to increase food output. As a result, over the last 50 years a series of changes have taken place in the farming practices with the introduction of mechanised farming. The farm machinery and increased use hybrid seeds set the changes and that resulted in achieving self-sufficiency in agriculture output in India. Today India is one of the countries in the world which has a robust agriculture economy and vibrant agro based industry. Farming machinery has been playing an important role in achieving this growth. The rural economy is thriving as more focus is being given to rural credit system which supports farmers to go for higher investment in technology based crop cultivation.