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I don't know anything about Elizabeth May's public relations strategy, but I can say with a good deal of certainty that it's nothing like those of her more powerful counterparts. The odd past behaviour that was recalled so quickly after her recent blunder - such as her since-retracted support of disgraced CBC host Jian Gomeshi - occurred without adequate forethought, without a careful weighing of the facts.

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"Corporate Social Media Policy: Top 10 Guidelines"

Social media is a tool that might be employed successfully by many departments. It needs to be a child of a greater communications plan (which includes marketing, public relations, community relations and heaven knows what else). The communications plan must be a child of the business plan. In other words, good social media serves the goals of the corporation, not one silo or another, and the corporation does not serve social media any more than it does the phone.