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20 tips on how to improve your sales from Facebook

A number of people shares common interest and information is termed as Social Network and the platform used to perform such activities is called social media. Online social networks like Facebook, Twitter, and Orkut etc. gain such popularity with this concept in few years. These online profiling websites changes some extents of our lives and made addicted our behavior and lifestyle as well. According to some survey reports about Facebook social media, it has made remarkable changes related to our lives like social attitude, relationships and friends network as well.

I've been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument.

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem - was using social media worth it? Where do we go from here? That's where a social media audit comes in.

Social media is a tool that might be employed successfully by many departments. It needs to be a child of a greater communications plan (which includes marketing, public relations, community relations and heaven knows what else). The communications plan must be a child of the business plan. In other words, good social media serves the goals of the corporation, not one silo or another, and the corporation does not serve social media any more than it does the phone.

The Internet is a strange, huge beast. It is getting bigger, faster and more mobile each day. Ferocious social networks fight each other to be on top and gain more of our attention and personal information. An entire economy is generated from our browsing habits. This is the face of the Internet now.