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Case Study: An entrepreneur wanted to know how his Pay Per Click (PPC) Ad campaign was doing. The problem is, the landing page only contains text with a flat and boring headline and poor content. In other words, the landing page was a dead end. An entrepreneur wanted to know how his Pay Per Click (PPC) Ad campaign was doing. The problem is, the landing page only contains text with a flat and boring headline and poor content. In other words, the landing page was a dead end. Read more