Popularity in Pinterest is driving companies to develop Pinterest tools for users' account management, creativity and understanding the metrics of their Pinterest accounts.
With 11.7 million active registered users, according to estimates from AppData.com, Pinterest has become one of the top traffic-driving sources over Twitter and even Google +. Time magazine listed Pinterest in its "50 Best Websites of 2011" column and they have just added this year's SXSW Breakout Digital Trend award to their growing list of accolades.
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