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More than a quarter (27%) of Facebook users plan to spend less time on the site this year, with 38% of those ages 18-29 planning to cut back, according to a new study by Pew Research Center’s Internet & American Life Project.

28% of users say the social network has become less important to them than it was a year ago, and 34% say the amount of time they are spending on Facebook has decreased over the past year.