Native advertising has come under fire for being deceptive. It is, claim critics, an attempt to fool readers into thinking they’re consuming content produced by the publication itself when in fact they’re consuming an ad. It’s this criticism that led Outbrain CEO Yaron Galai to ban ads masquerading as articles.
Group items matching
in title, tags, annotations or urlThe window is closing on the opportunity to get native advertising right | Blog | Holtz Communications + Technology - 0 views
-
-
Outbrain banned native advertising from the inventory of content it promotes on websites.
-
In an AdAge post, Rafat Ali suggests the following ways to improve branded content: Approach a native advertising assignment from the customer’s perspective, answering their questions and solving their problems. Go deep, with a narrow focus and uniquely valuable content that appeals to a defined audience subset. Offer data not easily found elsewhere that provides genuine insight, including new ways to understand the business. Approach native advertising like an editor, not a marketer.
1 - 2 of 2
Showing 20▼ items per page