Millennials really hated Snapchat's redesign - Recode - 0 views
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Snapchat users have a much more negative view of the brand since Snap redesigned the app in January. Its user sentiment — measured by having consumers rank their impression of a brand on a scale of 100 for “very positive” to -100 for “very negative” — among 18- to 34-year-old U.S. consumers declined 73 percent following the redesign,
