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Carri Bugbee

Facebook finally lets brands and publishers into Groups | Digital - Ad Age - 0 views

adage.com/...316555

facebook groups Facebook

shared by Carri Bugbee on 12 Feb 19 - No Cached
  • Before now brands and publishers have participated in Groups through the personal accounts of people in their companies.
  • In the past year, as Facebook has tried to fix the platform, it prioritized Groups as a constructive activity on the social network, connecting people on the service in positive ways. Facebook shows more messages from Groups in the News Feed, too, so they have a better chance at reaching people.
  • Carri Bugbee on 12 Feb 19
     
    Facebook announced a slate of new tools, including the ability for Pages to participate in Groups, which are the private communities built around shared interests. Groups have been a feature on Facebook since 2010, but brands' Pages were not allowed to engage with people within their own personal communities.
Carri Bugbee

Zuckerberg says the future is sharing via 100B messages & 1B Stories/day | TechCrunch - 0 views

techcrunch.com/...close-friendsbook

Facebook messenger messaging messaging apps

shared by Carri Bugbee on 31 Oct 18 - No Cached
  • Zuckerberg says “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.” 
  • “Our biggest competitor by far is iMessage. In important countries like the US where the iPhone is strong, Apple bundles iMesssage as the default texting app, and it’s still ahead” Zuckerberg notes.
  • Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat).
  • ...1 more annotation...
  • On Stories, Zuckerberg says Facebook is doing even better. Over 1 billion people use its Stories features across Facebook, Messenger, Instagram, and WhatsApp each day, compared to 186 million daily users on Stories inventor Snapchat as a whole. Stories are where the majority of Facebook sharing growth is happening, and Facebook Stories are gaining momentum after a slow and buggy start.
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