MediaPost Publications Wireless Carriers Struggling With Consumer Expectations 11/01/2013 - 0 views
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As more consumers turn to social media to solve customer service issues, their expectations are also rising, according to the survey. More than two-thirds of customers said they felt a telecommunications company should respond to questions on Twitter within three hours.
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According to the research, nearly a third of consumers said they would consider switching providers if their customer support requests through social media went unanswered.
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he potential for a disgruntled customer to do major damage to the brand is exacerbated by the speed at which social media can spread the word of a bad brand experience worldwide.”