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Social Media ROI metrics to consider - Rune Haugestad's posterous - 0 views

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    "But more useful is to identify and define your main focus social media metrics. Then define related Key Performance Indicators (KPIs) to monitor your progress over time, AND then do mashup of both web analytical data and social media data. Combining data results from search referrals, website and social media all together gives you REAL insights. "
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