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Author finds that young people do care about privacy, but are more concerned with social privacy, rather than institutional privacy. "Contrary to much of the rhetoric in the debate around online privacy, the use of Facebook is not necessarily a choice free of coercion, nor are the reasons for sharing information on the site simply about self-obsession or exhibitionism." Rather it is a dominate expression of online identity and a way to communicate with peers. This is following one of the important points of Wesch - that there is no opting out of new media once the community starts to participate.