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3 secrets of social media, circa 1966 - 0 views

www.readwriteweb.com/...4-secrets-of-social-media.php Harvard Business Review social media 1966 Ernest Dichter word-of-mouth findings
shared by Kevin Makice on 24 Jun 11 - No Cached
  • Kevin Makice on 24 Jun 11
     
    Social media, or at least its widespread use, may be relatively new, but certain human behaviors are not. For example, David Aaker, blogging at the Harvard Business Review, points to a study by Ernest Dichter from 1966 on word-of-mouth persuasion. The report had three key findings, all of which are relevant to social business today.
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