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Schumpeter: Logoland | The Economist
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www.economist.com/17900472
participatory culture
branding
cognitive surplus
Shirky
Jenkins
shared by
christian briggs
on 17 Jan 11
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christian briggs
on 17 Jan 11
Interesting thoughts on heightened consumer reactions to re-branding in the age of "Cognitive Surplus" (Shirky) or "Participatory Culture" (Jenkins)
Interesting thoughts on heightened consumer reactions to re-branding in the age of "Cognitive Surplus" (Shirky) or "Participatory Culture" (Jenkins)
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